Digital Design for Get the Gloss
As the lead designer for Get The Gloss, a premier online destination for expert health and beauty content, I developed and maintained a cohesive visual identity across digital platforms. My responsibilities spanned editorial design, photo retouching, animation, social media assets and the production of bespoke visual assets for articles, campaigns and social channels.
Email Campaigns
I designed and maintained branded CRM email templates, developed campaign artwork and graphic assets, and produced weekly email marketing campaigns featuring editorial and promotional content. Working closely with the marketing team, I helped deliver engaging digital communications while maintaining brand consistency across channels.
Beauty and Wellness Awards 2019
I created the visual identity for the 2019 Get The Gloss Beauty & Wellness Awards, developing a glamorous, celebratory look inspired by New Year’s Eve parties and the excitement of the festive season. Working with input from Get The Gloss’s Creative Director, I personally designed and produced all campaign assets, from website visuals and email marketing to social media content. Launched in November, the campaign brought a touch of end-of-year sparkle to the awards, maintaining a cohesive visual identity across the campaign.
Awards Badge used on winning products website.